Inside the Click

Creator Economy Updates - Whalar's Lighthouse, TikTok pushes forward, LTK's new AI, Instagram Gamification


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Welcome back to Inside the Click with your co-host, Michelle, giving you the lowdown on all things creator economy in just 5 minutes.

What went down this past week:
  • Whalar's Lighthouse Launch: Whalar's introducing "The Lighthouse," physical campuses for creators. These spaces aim to educate and empower, offering mentorship and classes. This initiative targets professionalizing creators, providing hope for influencers and aspiring entrepreneurs.
  • TikTok Updates: TikTok now allows AI-generated content flagging, promoting authenticity. At "TikTok In The Mix," a live gig, the platform celebrated its influence in the music world, bridging digital and live experiences.
  • LTK launches Match.AI is a game-changer: Instantly pairing creators and brands with over 100 million data points for top-notch collaborations.
  • Instagram's Gamification: Instagram is telling you want the algorithm wants, and making a game of it.

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Inside the ClickBy Inside the Click