2025 is ending the mega-influencer monopoly. Brands now care about trust, relevance, and creator–brand synergy—not follower counts. Micro and mid-tier creators win because they drive saves, replays, comments, and return visits. One-off shoutouts are fading; ongoing native partnerships drive real ROI. When content feels human and useful, audiences respond instantly. Which type of creator works best for your brand—micro or mid-tier?

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