We made more videos, built our portfolios, joined platforms, and started reaching out to brands. So why are we both still at zero paid UGC jobs?

This week, Shawn and Olivia review what they created, what worked, what did not, and what they are learning about their own strengths as creators. They also talk honestly about choosing opportunities carefully—especially when a brief asks for claims you cannot genuinely make.

The bigger lesson: building a creator business is not just about being busy. It is about finding the work, the audience, and the voice that actually fit.

Two generations. Two creators. Starting from scratch.

In Episode 2, Shawn and Olivia check in on their first weeks pursuing paid UGC work. They compare applications, outreach, platform experiences, early opportunities, and the realities that didn’t match their expectations.

What worked? What didn’t? And did either of them actually get paid?

This is an honest, behind-the-scenes look at trying to break into UGC without an established audience, industry connections, or a guaranteed roadmap.

A father and daughter. Two generations. And neither of us has done this before.

In the first episode of Creator to Creator, Shawn and Olivia start their UGC experiment from scratch. We talk about why each of us decided to try creating content for brands, what we think we're getting into, where our different strengths might matter, and what we expect to happen next.

No experts. No success story—at least not yet. We're documenting the process as it happens and comparing notes along the way.

This is Day One.