Sharon Edelson has been a journalist for over 30 years, serving as the senior editor for W Magazine, close to two decades at Women’s Wear Daily, and presently a contributor for Forbes. Sharon covers a wide variety of subjects in her stories including retail, fashion, and now emerging technologies such as NFTs. She joins Nicole to talk about the role of PR professionals as a bridge rather than a gatekeeper, the balance between getting out key information and being too rehearsed, and her tips for making your mark as a credible journalist. Sharon also talks about how the pandemic has affected her information gathering, and shares how she best likes to be approached with a pitch and potentially a follow-up.