How do you know your program is working? You know it works and you see it every day. But translating that into evidence that satisfies stakeholders? That's where things get complicated.

In this episode, we dig into peer-reviewed research to understand why impact measurement is so challenging and what works. We explore the five factors that make measurement credible, why starting with purpose beats starting with methods, and how learning-oriented cultures turn data into real decisions. Plus, we use the SIGNALS framework: a seven-step approach for tackling measurement challenges systematically.

Whether you're struggling with funder requirements, drowning in data that doesn't get used, or just looking for a smarter approach, this episode offers research-backed strategies you can apply immediately.