Mobile + Performance Advertising

Credit Karma's Vishal Korlipara on Hitting 100M Registered Users, International Expansion through UA, and being the Largest Financial Affiliate Network in the World


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This week we interview Vishal Korlipara, Growth Marketing Manager at Credit Karma. We dive into Vishal's background in finance and the digital agency world, before eventually joining Credit Karma.

We go into Credit Karma hitting 100M registered users, the Atlanta Tech startup scene, Credit Karma being a massive financial affiliate network, and the countries they are focusing on for International Expansion.

Also, we discuss how the responsibilities of their 120+ Marketing team (30-40% of whom work on performance) collaborate on Acquisition, Engagement, and Personalization.

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Mobile + Performance AdvertisingBy Thalamus