When he got his first taste of startup life, in San Francisco, freshly-graduated Freddy Kelly did a few months at culinary school on the side. Little did he know that years later, his baking skills would help him blag his way into a conference by virtue of a chocolate cake he'd baked. He met Credit Kudos's first investor there, and his fintech - an open banking credit-reference company - was off to the races. It hasn't stopped running since.