Many of us aspire to build bigger businesses, and the great thing is, it’s within reach! However, if our goal is expansion, we have to be willing to develop ourselves as leaders.

Strong leadership is non-negotiable for growth, but what does that actually mean? 

What's the difference between a great leader and an average one, and what should we be doing if our goal is to take our teams to new heights? 

In this episode, CEO of Northrop Realty, Creig Northrop shares how to lead your business to big results. 

Three Things We Learned From This Episode

• The key to building a bigger business:
  
  If our goal is expansion, it’s not enough to be a leader in name - we have to be leaders in nature. That means being present, being hands-on, and never asking someone to do something we wouldn’t be willing to do ourselves.
  
  
• The importance of investing in our agents:
  
  It’s one thing to give our agents leads, it’s another to ensure they know what to do with them. We have to pour into our agents so much that when a lead comes in, they know how to crush it no matter what.
  
  
• The 3 C’s to better leadership:
  
  Caring, consistency, and confidence are the key components of any successful team. Remember to embody all 3 by memorizing this: ‘close’ without the ‘c’ is just ‘lose’. 

 

Guest Bio:

Creig Northrop has over 30 years of experience in the real estate industry and is CEO and founder of Northrop Realty, A Long & Foster Company, which specializes in residential real estate in Maryland, Delaware, Virginia, Washington D.C., Pennsylvania, and Florida. Northrop Realty was named #1 Specialty Brokerage by Real Trends in 2020 after completing 2,500 transactions for a combined value of over $1 Billion in Volume in 2019.

Creig and his wife Carla started the Creig Northrop Team in 2000 and went on to become the #1 Team in the Nation an unprecedented three times. Accomplishing the pinnacle of performance as a Team, Creig and Carla sought new levels of success and in 2018, they announced that the Creig Northrop Team would become Northrop Realty, A Long & Foster Company.

Today, Northrop Realty is a full-service brokerage that employs more than 200 energetic professionals – all of whom offer distinct specialties focused on ensuring extraordinary service to their clients. With a talented staff and an ‘Everybody Matters’ mindset in place, cultivated 20 new teams, and opened 10 offices within the first full year as a brokerage. The brokerage continues to evolve with innovative marketing methods, a powerful real estate sales process, and internal continuing education for Northrop Realty agents and administrative staff. Northrop Realty will continue to evolve with new technology and robust marketing methods coupled by a powerful real estate sales process and educational training for the public and Northrop Realty agents. The extensive network of professionals is renowned for connecting buyers with sellers and delivering positive results with innovative marketing.

To find out more, go to:

https://www.northroprealty.com/agents/creig-northrop/ 

https://www.linkedin.com/in/creignorthrop/

Or call him directly on 410 531 0321