In this latest solo episode of Crescent Podcast, I show how the 'rules' that have been created around building a business are not definitive and actually, you need no one's permission to do anything with your own business...

Thank you to our fantastic sponsors Purple Frog Signs for their ongoing support in sponsoring the podcast!

In this solo episode, I explore the 10 most important tools I use everyday in my work in the world of digital marketing, with the hope that maybe there'll be something new for you to try and streamline your work.

Thank you to Purple Frog Signs for sponsoring - the team there are amazing!

Running a business when you're neurodivergent can present more challenges than it would to a neurotypical person. In this episode of Crescent Podcast, I try to show how your neurodivergent brain is actually a brilliant tool, and when you work with it, instead of against it, you can achieve incredible things.

From understanding your brain to planning your time effectively, your unique perspective can actually help you to run your business more efficiently.

This podcast is sponsored by local business Purple Frog Signs - please visit their website for all your business signage needs!

Wow - what a year 2025 was! Join me as I recap on the highs and lows, as well as seeing what's in store for the future of Crescent Podcast and Crescent Digital Marketing.

Thank you to Purple Frog Signs for sponsoring the podcast - I'm very grateful for your support!

In this episode of Crescent Podcast, I discuss what authentic marketing actually is and how some people get it really wrong.

I give examples of good and bad authentic marketing, and provide a framework for people to use. I explore the idea of being authentic whilst maintaining your privacy, and expand on subjects including, consistency, pricing and defining your own boundaries.

Finally, I finish by posing questions to listeners/viewers, asking them to consider certain factors before posting content online.

Thank you to Purple Frog Signs for sponsoring this podcast!

It's an important subject, and one that many self-employed people don't consider, but what support is there for small and micro-businesses if the business owner gets cancer? Michelle, an ambassador for the charity Stronger Together Through Cancer and founder of Flow Business Support, tells Lucy all about the charity, how it came into being, and how everyone can get involved in supporting it.

Thank you to Purple Frog Signs for sponsoring the podcast!

The fabulous Queen of Unstoppable Self-belief - Claire Hill - joins me on Crescent Podcast to discuss what imposter syndrome actually is, and how you need to be your best, vivid self in order to succeed. Shine bright, people!

A big shoutout to our wonderful sponsor - Purple Frog Signs - for their ongoing support. Make sure to check them out for any signage needs!

Steph, a bookkeeper and owner of Books & Balance, joins Lucy on Crescent Podcast to discuss her new venture into running a networking community - Kent Kinnections.

As a neurodivergent business owner, Steph also explores how her ADHD diagnosis has affected her and how she runs a business.

Thank you to Purple Frog Signs for sponsoring the podcast!

Karl from The Wix Guys joins me on Crescent Podcast to talk about his eclectic business journey, his own neurodivergence and his best advice for people wanting to start a business - go from being 'scrappy to shit-hot!'

Thank you to Purple Frog Signs for sponsoring the podcast! They make bespoke signage for your business, designed to showcase it at its best.

Leanne from Leaway Ltd joins me on this episode of Crescent Podcast to talk about her journey into solopreneurship and shares some time management tips every small business owner needs to know!

Thank you to Purple Frog Signs for sponsoring this podcast!