Generative AI has taken the enterprise tech world by storm, and its growing influence within the contact centre space is no different. 

So how has AI begun to integrate with unified communications tools? And how can companies overcome challenges and barriers to ensure their successful use of AI in their communication stack?

In this episode of the EM360 Podcast, Analyst Jon Arnold speaks to Scott Kolman, CMO at Cresta, and we’re here to talk about:

• How generative AI has changed the face of business forever
• How AI has begun to integrate with contact centres and communication
• Moving from on-prem to cloud and the AI gameplan