Talking about Cricket :  The biggest challenge is to develop a new audience for Test Cricket in the age of instant gratification, here is a sport which 

demands patience, resilience and grinding perseverance. How counter intuitive it is for the adrenalin rush generation? But if you asked the purist,

they could give you a 5 day talk on why this format is best not just in Cricket but across sport in general. 

Where else do you get the mix of mind body and soul all rolled in to sporting encounter?

#India vs #England Test Series , the future of Test #Cricket,  the market, investment and overall development of the sport.