Cut, stick, and create your way!  Everyone’s a crafter at heart!

In this episode of Culture Uncovered, Jena Dunay sits down with Miranda Oliver, VP of People and Culture at Cricut, to go behind the scenes of a company that’s turning DIY dreams into reality. They discuss how Cricut combines creativity, purpose, and people-first culture to build a workplace where employees can act like owners, speak up, and leave their mark.

Miranda shares how Cricut evolved from a small craft supply company in the 1960s to a global leader in electronic cutting machines, software, and materials. She opens up about quirky cultural mantras like putting the “stinky fish on the table,” the emphasis on collaboration across teams, and how the company fosters growth through internal mobility, mentorship, and unique employee perks.

What you’ll learn:

• How Cricut became a platform for DIY, home decor, personalized gifts, and small business empowerment
• Why hiring for curiosity, humility, and cultural fit is at the heart of their people strategy
• How ownership, candor, and creativity show up in day-to-day work
• Unique perks and benefits that make employees love working at Cricut
• Opportunities for professional growth, mentorship, and internal mobility

Cricut highlights:

• Founded: 1960s (as Provo Craft and Novelty); modern Cricut established in early 2010s
• Team Size: ~700 employees
• Headquarters: South Jordan, Utah
• Work Model: Global, collaborative, and creative
• Culture: Creative, candid, people-first, ownership-driven

Unique Perks:

• 401(k) match up to 6%
• Competitive medical, dental, and vision
• Fertility & family-building support (via Wyn)
• Mentorship program with senior leaders
• Internal mobility across functions
• Heavily discounted employee product sales
• Pet insurance
• Halloween as the company’s biggest annual celebration

To learn more about Cricut:

• Careers Page (They’re hiring!)
• LinkedIn Page
• Miranda's LinkedIn Profile