In this episode of the LPRC CrimeScience Podcast, host Tiffany Frison sits down with Dr. Sam Yeung to unpack his latest R2P, Decoding the Scam: How Narrative DNA Protects the Modern Retailer. Discover how text analytics and cognitive science are helping retailers uncover hidden scam patterns, from impersonation tactics to gift card and bitcoin schemes. Tune in to learn how better data, smarter analysis, and standardized reporting can strengthen your fraud prevention strategy.