In this episode of What’s Got the World Talking? we’re exploring the topic nobody wants to think about but everybody should: crisis comms. 

Brands have always had to deal with reputational risk. But in recent years, not only has the nature of the threats evolved – from business-critical cyberattacks to disgruntled customers on social – but the pace at which a crisis can escalate has accelerated. 

In this episode, Jane is joined by senior social media strategy director Alex Dixon and PR director Joe Price-Moore to discuss how the nature of crisis comms is changing, the brands who have given us masterclasses in turning a bad situation into an opportunity, and what marketers should do to make sure they’re prepared if the worst happens.  

If you're fascinated by the topics that get the marketing world talking, make sure you don't miss an episode of What's Got the World Talking?

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