The dialogue with Phil Johnstone is an enlightening examination of the critical role of communications in the realm of global humanitarian assistance, particularly during crises. Phil shares his extensive experiences, having navigated the challenging landscapes of crisis response in various countries, including Nepal after the 2015 earthquake and more recently in Ukraine and Sudan.

Phil has recently launched his own podcast through Plant & Food Research, called Collab. Phil has recently launched his own podcast through Plant & Food Research, called Collab, which looks at global issues and trends in international development and humanitarian crisis response.

Phil's dual expertise as both a seasoned communicator and a former journalist enriches the conversation with Heather and Natalie of HMC, offering listeners a nuanced understanding of the complexities inherent in crisis communications. Phil articulates the necessity for clarity and authenticity in messaging, especially when addressing sensitive issues that affect vulnerable populations.

Throughout the episode, he highlights the importance of storytelling as an essential tool for engaging audiences and fostering empathy. By recounting vivid experiences from the field, Phil paints a picture of the stark realities faced by those impacted by disasters and conflicts, while also celebrating the resilience and determination of local communities. His narrative underscores the collaborative efforts of various humanitarian organizations, showcasing how effective communication can bridge gaps between aid providers and those in need. Moreover, Phil discusses the emotional challenges faced by communicators in such high-stakes environments, emphasizing the importance of maintaining professionalism and composure while dealing with distressing scenarios.

As the conversation concludes, Phil imparts valuable insights into the evolving landscape of communications in crisis situations, encouraging public relations professionals to adopt innovative strategies that resonate with audiences on a deeper level. He advocates for a focus on authenticity and the human element in storytelling, urging communicators to recognize the profound responsibility they bear in shaping narratives that can inspire action and support for humanitarian causes. Phil's reflections serve as both a source of inspiration and a call to action for those in the communications field to use their skills to effect meaningful change in the world.

Companies mentioned in this episode:

• HMC
• Plant and Food Research
• BBC
• Merck & Co.
• World Vision New Zealand
• World Vision International
• International Federation of Red Cross
• Leprosy Mission NZ
• World Food Organization