In this excerpt from a teleconference, Dan Weedin of Toro Consulting interviews marketing strategist Dorie Clark about managing crisis communication. Whether the crisis is that of an oil company dealing with a spill or the exposure of an affair between a CEO and an intern, the discussion covers ways of managing such crises when they hit, and also how to prevent them in the first place. Find out more at danweedin.com and www.dorieclark.com.