The topic that we focus on is crisis communications, why is the crisis communications is soo important to business and advertising because it is the way to handle the crisis when the company face an actual crisis to prevent the company reputation to be more severe. To have a good crisis management the company need to form a team of expertise in every department to have a tactics to deal with the technical and communication problems. The worst thing for the crisis communications is aggressive communications and defamation because the external stakeholders will receives your own communication differently and if the communication is a negative side this will cause the company reputation to be severely damage.The best person to communicate the external stakeholders is the CEO because that person is the spearhead of the company so whatever that he/she said will be high credibility than the people lower.

Creators: Cattliya Balding, Phongraphee Yotharak