Whatever you're sharing another person's post, commenting on a post, creating your own videos or writing a blog, your Content Strategy at a time of Crisis, like right now, should fall into one of two buckets.

Deepen Relationships OR Open Gateways.

If you're content isn't doing one of those two things, then you're probably doing it wrong.

NB: Thanks to Julie Bach for the idea!

#contentstrategy #relationshipbuilding #gateway