In this episode, Emma is joined by Barbara Pesel, Managing Director of Pesel & Carr a strategic communications agency. https://www.peselandcarr.com.au/

With more than 30 years experience Barbara is a strategic communications expert whose bread and butter is designing effective communications programs and helping companies who are either predicting – or experiencing! – a communications crisis.

Barbara shares a wealth of knowledge during this conversation, starting with her approach to strategic communications and why communications professionals should always part be of the leadership team.

We talk in depth about crisis communication and reputation management, Barbara shares advice on how best to prepare, what to do, and what not to do, during a crisis event. We talk about some specific real world examples to give context to the theory, and Barbara shares her thoughts on where they went wrong.

I was also really interested to hear Barbara's thoughts on the rise of AI in communications, as someone who has built her career in the space, does she see a place for and value in AI?

A huge thank you to Barbara for sharing her knowledge and experience on the podcast, I think I could have talked to her all day!

I hope you enjoy the episode :)