Breaking Bad News

Crisis Messaging Part 1-Determining Tone


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Messaging is critical to managing the narrative in the news space when facing a crisis. In this episode of Breaking Bad News, crisis communication expert Jeff Hahn and guest host Russ Rhea break down the first of three models used to frame the message in a crisis. Jeff explains how these models provide a road map to get through tricky situations and simplify a complex process.
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Breaking Bad NewsBy Apron Food & Beverage Commuications

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