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Crisis Partnerships: Genuine Change or Corporate Spin?
When a corporate scandal explodes, like Volkswagen’s Dieselgate or BP’s oil spill, companies scramble to save their reputations. Often, they turn to nonprofits, funding environmental or social causes to show they’re part of the solution. But are these partnerships real, or just spin? Strategy professor Aline Gatignon suggests answers. Her new study uncovers how crises change the way corporations and nonprofits work together - and how nonprofits sometimes resist being used as PR cover. Her research is a story about power, legitimacy, and the resilience of civil society.
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By HEC Paris
5
22 ratings
When a corporate scandal explodes, like Volkswagen’s Dieselgate or BP’s oil spill, companies scramble to save their reputations. Often, they turn to nonprofits, funding environmental or social causes to show they’re part of the solution. But are these partnerships real, or just spin? Strategy professor Aline Gatignon suggests answers. Her new study uncovers how crises change the way corporations and nonprofits work together - and how nonprofits sometimes resist being used as PR cover. Her research is a story about power, legitimacy, and the resilience of civil society.
Hosted on Acast. See acast.com/privacy for more information.
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