Crisis management consultant Jonathan Hemus joins the PRovoke podcast to discuss his new book 'Crisis Proof', which examines how organizations can respond to the various issues that threaten their business and reputation. Hemus explores why it seems like there are more corporate crises today than ever before, and what this means for how businesses manage risk and reputation. He also rates the best and worst crisis reponses he has seen, and examines why comms people love a good crisis.