<p>When it comes to working with utilities, Cristina Ahmadpour says it all comes down to understanding their story, their goals, and working to build a relationship based on trust and understanding. </p>

When it comes to working with utilities, Cristina Ahmadpour says it all comes down to understanding their story, their goals, and working to build a relationship based on trust and understanding.

<p>When it comes to working with utilities, Cristina Ahmadpour says it all comes down to understanding their story, their goals, and working to build a relationship based on trust and understanding.&nbsp;</p>

Cristina Ahmadpour: Changing The Procurement Process Through Storytelling

Water and wastewater technology vendors have historically struggled to market themselves effectively. Hosts Jim Lauria and Adam Tank interview the industry’s leading communicators who share their secrets and help demystify the art of industrial storytelling to build better brands, engage more customers, and grow sales.

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Cristina Ahmadpour: Changing The Procurement Process Through Storytelling

Cristina Ahmadpour: Changing The Procurement Process Through Storytelling