Due Diligence

Cristina Nuñez — Investing in Beauty, Raising a Fund & Industry Trends


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Cristina Nuñez is a founding partner of True Beauty Ventures, an early-stage VC fund focused on beauty & wellness. Since raising their first fund in the pandemic, they have invested in today's most promising beauty brands including Crown Affair, K18, Dieux, Kinship, Moon Juice, and BeautyStat. Before starting True Beauty Ventures with her business partner Rich Gersten, Cristina worked in beauty at Clark's Botanicals and Laura Geller and prior to that in private equity at Catterton and Tengram Capital Partners. 

In this conversation we discuss:

  • Why Cristina raised a fund to invest in beauty 
  • On True Beauty's "hybrid" VC & PE approach
  • What she looks for as an investor
  • Common mistakes for beauty brands
  • What healthy margins are for beauty brands
  • How beauty founders should prepare for the recession
  • What it was like to raise a VC fund
  • Beauty & wellness trends she is excited about
  • Advice for first-time fund managers (especially women)
  • And more
  • Learn more about True Beauty Ventures here

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    Due DiligenceBy Dulma

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