Criteo this week released the Digital Lists and Infinite Aisles: Putting CPG & Ecommerce on the Same Shelf report, that contains findings on Criteo’s Sponsored Products CPG (Consumer Packaged Goods). Criteo found out that free return shipping and discounts available are the main factors to influence online purchases.

Top factors that influence the choice of where to shop

* Discounts available Free return shipping* Product reviews organized with the most relevant first* Appealing photos* The website has many unique products* The website is optimized for my mobile devices* 360 degree product images* The website shows how the products can be used* Videos of product usage/demonstrations* Product recommendations based on my purchase history* Online chat so I can communicate with a real person* The retailer has a specific app

Criteo recommendations are:

* Provide information, and lots of it* Own the shelf early for the right peaks* Convenience is king, so is free delivery* Win loyalty by increasing your onsite presence* Growth opportunities lie in locking in shoppers