** You need some level of resilience.

** Isn't the whole point of the inventor journey to figure it out.

** The metric for me isn't necessarily success. It is voice and mission.

** Why did you start on this journey?

** The Pet Rock analogy.

** You need a mission and a purpose.

** Even if I won the lottery, I would still do what I am doing now.

** Criticism is a natural extension of success.

** I still have my Pet Rock.

** Pool Noodles and Pet Rocks.

** Are you really telling me that you think the Pet Rock was a genius idea?

** Is making money the definition of a successful product or brand?

** What is your mission? Older vs. younger entrepreneurial mindset.

** An instant traction product is very rare.

** Most people bank on being lucky.

** People think it is easy because they have been influenced by theory and bad advice.

** Influencers exist because of the love/hate relationship and the criticism.

** Criticism can ruin your night. You need the drive and resilience.

** You will get criticism. What you do with the criticism is up to you.

** I wish some successful clients shared their struggles as well as their successes.

** When you are at your lowest low you know how bad you want to continue.

** Team dynamics and solo entrepreneurs.

** You have to decide to keep going or to close it down.

** If you are not sure get data and feedback.

** What makes it worth it to you?

** All the formulaic advice from theory consultants have metrics tilted towards failure.

** Don't go down the paid route until you have all your information lined up.

** You should get ROI on every dollar spent.

** You have a fixed amount of resources. What is the best spend to get progress?

** Use criticism as a driver and a look back mechanism.

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