The Champions of Purposeful Change Podcast

Critiquing Gillette – Aryeh Cohen-Wade, Bloggingheads.tv

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Aryeh Cohen-Wade (Bloggingheasd.tv) and Bill Gullan (Finch Brands)

  • Brand consultant Bill on Gillette’s controversial new ad on masculinity
  • Bill explains what a brand consultant does
  • Why Gillette took a big risk
  • Was a conservative backlash part of Gillette’s plan?
  • Was the ad a success?
  • Pepsi’s disastrous political ad and Nike’s successful political ad
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    The post Critiquing Gillette – Aryeh Cohen-Wade, Bloggingheads.tv appeared first on Finch Brands.

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    The Champions of Purposeful Change PodcastBy Bill Gullan, President of Finch Brands
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