In an industry dominated by titans such as Nike, Adidas, and Crocs, 11-year old Carter Waugh climbed the steep hill with his unique innovation of a flip flop-clog hybrid. Bearing his childhood nickname, he created Critts shoes. With the help of his father, an entrepreneur, and some industry experts to guide him in his way, he sees his company as not the next Crocs or Nike, but the first Critts.