<p>Do you use your CRM to look back or look forward? Is it a repository or an optimisation tool? Does it help you to predict trends and accelerate sales processes or is it a tick box exercise your sales team prefers to avoid? In this episode, Anna's joined by two sales and marketing data specialists, Travis Davis of PointnTime and Melanie Foster of Harness, to highlight ways to put your CRM at the heart of your sales growth.</p>

Do you use your CRM to look back or look forward? Is it a repository or an optimisation tool? Does it help you to predict trends and accelerate sales processes or is it a tick box exercise your sales team prefers to avoid? In this episode, Anna's joined by two sales and marketing data specialists, Travis Davis of PointnTime and Melanie Foster of Harness, to highlight ways to put your CRM at the heart of your sales growth.

CRM: actionable insight that drives sales

Actionable insights and tips for sales leaders and CROs driving tech B2B revenue growth. 
Through insightful conversations with sales leaders and other experts and practitioners, we share tips and experiences to help you to grow your tech B2B revenues. Practical and relatable, we highlight people, process, channel and technology practices that will help grow your sales.
Revenue Riser is hosted by Anna Britnor Guest, who has over 30 years’ experience in the tech B2B sector. She’s joined, each episode, by experienced leaders and specialists to share the real-world approaches, methods, models and tools they’re using to grow their revenues.
Tune in or subscribe if you’re interested in learning  actionable tips that you can apply in your business.
Revenue Riser is brought to you by Alate Business Growth www.alatebusinessgrowth.com. If you have a revenue success story to tell, then please get in touch at www.revenueriser.com

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Actionable insights and tips for sales leaders and CROs driving tech B2B revenue growth. Through insightful conversations with sales leaders and other experts and practitioners, we share tips and experiences to help you to grow your tech B2B revenues. Practical and relatable, we highlight people, process, channel and technology practices that will help grow your sales. Revenue Riser is hosted by Anna Britnor Guest, who has over 30 years’ experience in the tech B2B sector. She’s joined, each episode, by experienced leaders and specialists to share the real-world approaches, methods, models and tools they’re using to grow their revenues. Tune in or subscribe if you’re interested in learning actionable tips that you can apply in your business. Revenue Riser is brought to you by Alate Business Growth www.alatebusinessgrowth.com. If you have a revenue success story to tell, then please get in touch at www.revenueriser.com

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CRM: actionable insight that drives sales

CRM: actionable insight that drives sales