Sure, you may have already identified who your core customer is, but have you ever considered that they're not all exactly alike? You may solve a problem for your customers, but they may have different jobs within their companies or different interests. Creating buyer personas of the different types of customers will help you do more relevant marketing and selling of your products.

CRM Glossary: Buyer Persona

What is CRM? How can I use CRM to better manage my contacts or track interactions? Is CRM worth the set-up time and learning curve?

You’re only clueless as long as you’re not pursuing answers to these questions. Join us for today’s episode of Clues for the Clueless CRM Marketer and we’ll find out together.

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Email marketing and CRM go hand-in-hand. This episode talks about the way your sales team can use email marketing to their advantage.

How a Sales Team Can Use Email Marketing to Follow-up with Leads

Paul continues to share his takeaways from the LA Small Business Expo. This time, he talks about the CRM user profile "The Startup."

CRM Takeaways from the LA Small Business Expo - Part 4

Paul shares his takeaways from the LA Small Business Expo. In this episode, he talks about one woman he coined "The Techie."

CRM Takeaways from the LA Small Business Expo - Part 3

Andy and Paul continue their chat about the LA Small Business Expo. Paul talks about the different types of people interested in CRM. Today's episode focuses on "The Conflater."

CRM Takeaways from the LA Small Business Expo - Part 2

Paul Rijnders joined the team at the Benchmark booth at the LA Small Business Expo. So, I chatted him up to find out what his takeaways were from the day.

CRM Glossary: Buyer Persona

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