The interest in blockchain technology and cryptocurrencies is growing rapidly. And Amazon’s announcement earlier this week of a new patent that may allow them to sell the identities of cryptocurrency users added even more fuel to the fire of interest. And this high level of interest was obvious at last week’s CRM Evolution conference, as Never Stop Marketing founder and blockchain expert Jeremy Epstein’s session - 'Blockchain and the CMO: The Next Era of Marketing' – was a real crowd pleaser.

For those who weren’t able to attend Jeremy’s session you really missed out. Fortunately, me and my conference co-chair Paul Greenberg were able to record a conversation with Jeremy to get a taste for a few things he talked about during his session. Below is an edited transcript of our conversation. And while it’s worth reading the transcript, watching the video definitely adds important perspective because of Jeremy’s passion for the subject. I mean the guy paces and lifts weights during our conversation because he’s so jacked about the subject. So do yourself a favor and check out the video if you can to not only be educated and informed, but also get a glimpse as to why we dubbed him The Blockchain Gangsta.