Historically, CRMs have been seen as a tool for Admissions, but today's CRMs are capable of so much more. In this episode, Kris Hardy, Director of Web and Digital Marketing at Messiah College, stops by to share how the school's CRM has transformed their digital marketing efforts.

We discuss:

• How the CRM has changed the way the marketing team interacts with their colleagues in other departments
• Specific challenges the Messiah team encountered as they began rolling out larger volumes of personalized, automated communication
• Smart tactics they've implemented on their website around personalization and how they gather leads.

Connect with Kris Hardy: twitter.com/krishardy83

Website: messiah.edu