Many dealerships run both a CRM and a Dealer Management System (DMS).

But surprisingly, many dealers are still unclear about what each system actually does.

In this episode of Dealer Tech Talk, Simon Verona explains the real difference between CRM and DMS systems, how they overlap, and why poor integration between the two can create duplicate work, data problems and operational friction.

If you're reviewing your dealership systems, this episode will help you understand how CRM and DMS should work together.

In this episode we cover:

• What a CRM actually does in a dealership
• What a DMS is responsible for
• Where CRM and DMS systems overlap
• Integrated CRM vs standalone CRM
• The biggest mistakes dealers make with their systems

The key question every dealership should ask is simple:

Where is the single source of truth for your dealership data?

Dealer Tech Talk is the podcast where we break down how technology really works inside car and motorhome dealerships.

No jargon. No sales fluff. Just practical insights.

Sponsored by:

DMS Navigator
Helping dealerships run more efficiently and profitably.

Miles Companion
The customer app that keeps buyers connected long after the sale.

Listen to more episodes
https://www.dealertechtalk.uk