Veracode’s CRO Andre Cuenin joins CXO Conversations and shares his journey from sales to the C suite. He doesn’t like the title Chief Revenue Officer as it puts the focus on him versus the customer.

Andre moved from presales to sales by having a post presentation conversation with a customer; he casually asked for the signature.

During the conversation, Andre shares his three core management philosophies:

• Authenticity; be more authentic, gain and share experiences and value wisdom
• Importance of having a plan; don’t chase the money- chase the dream 
• Go the extra mile; there’s no traffic jam there

Andre discusses the value and importance of always being curious and learning.

Key take aways from the conversation with Andre:

• Be who you are and be truthful to yourself
• Go outside your comfort zone
• Passion gives you confidence

In addition to Veracode, Andre has served in C level roles for Rapid7, Cherwell Software and President for the Americas and Europe for IR.

Andre also led worldwide sales for StrataVia until it was acquired by HP and held many leadership roles for CA in both Europe and the US. He earned his BSC in Computer Science from the University of Applied Sciences and Arts Northwestern Switzerland.