In this episode of the 10xMarketer podcast, we're joined by CRO expert Shiva Manjunath, who reveals how to boost conversions without following the typical Amazon playbook. Shiva, the optimization product owner at Motive and host of a popular experimentation podcast, shares his no-nonsense approach to CRO, debunking common myths and offering practical strategies that work for businesses of all sizes. Whether starting from scratch or refining your CRO process, this conversation covers everything from customer research to A/B testing and actionable tools for both B2B and B2C.

Tune in to hear why conversion rate optimization is about understanding customer motivation, and learn how to avoid common CRO pitfalls. Ready to optimize? Listen now and subscribe to the 10X Marketer podcast for more expert insights!