This week, Becca welcomed CEO of AWA Digital, Johann Van Tonder, to the podcast to talk about CRO Innovation and the AI Advantage. Tune in to discover the potential of AI in Conversion Rate Optimization (CRO). The pair delve into the critical questions of when and why your business should embark on a CRO journey, ensuring that your strategies align with your goals. Plus, we'll shed light on the common pitfalls that businesses often stumble upon during their customer journey optimization efforts.