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CRO Insights: How CROs win
CRO Insights: How CROs win episodes
- The data-backed tactic for saving the 50% of deals lost to "No Decision", with Curtis Schroeder
In an era where 40-60% of deals are lost to “no decision”, sales leaders can no longer rely on intuition alone. Dr. Curtis Schroeder, who bridges the worlds of academic research and commercial operations, joins the podcast to share data-backed strategies for winning in complex environments.
In this episode, you’ll discover:
• The “Executive Officer Mentality” proven in a 1600-deal study to reverse buying complexity and “win far more often”.
• Why you can't just “train your way out of a broken environment” and must instead fix the "system design".
• How the modern CRO must evolve from a "master forecaster to master orchestrator".
57 min - The limitations of OKRs and the power of mindset, with Nick Buxton
On this episode of CRO Insights, host Warren Zenna sits down with Nick Buxton, Founder at Committed to Growth.
They discuss how to the limitations of OKRs, why mindset is a key trait to business success, and why businesses are being forced to make smarter investments.
48 min - Why CROs need complexity to maximize impact, with Joshua Trott
On this episode of CRO Insights, host Warren Zenna sits down with Joshua Trott, CRO at Patch.io, and former CRO at Workrise.
They discuss how to why the CRO role needs a certain level of organizational complexity, how to approach interviewing for a CRO role, using data, and more.
45 min - Defining the Chief Revenue Officer role, with Nicholas Ghitti
On this episode of CRO Insights, host Warren Zenna sits down with Nicholas Ghitti, Chief Revenue Officer at Native Teams.
They discuss how to define the Chief Revenue Officer role, the importance of a sales background for CROs, aligning with other senior leaders, and more.
39 min - Why the CRO role remains misunderstood, with Grainne Maycock
On this episode of CRO Insights, host Warren Zenna sits down with Grainne Maycock, CRO at Acolad Group.
They discuss how the CRO role is still misunderstood, the qualities that make a great Chief Revenue Officer, the best way to approach working with your Chief Marketing Officer, and more.
42 min - Navigating the CRO to CEO career path, with Michael Reid
On this episode of CRO Insights, host Warren Zenna sits down with Michael Reid, CEO at Megaport.
They discuss making the move from CRO to CEO, the characteristics of a great Chief Revenue Officer, deconstructed CRO models, and more.
46 min - What does CRO success look like today? With Andrew Ettinger
On this episode of CRO Insights, host Warren Zenna sits down with Andrew Ettinger, Technical AI-Centric CRO.
They discuss what Chief Revenue Officers have to do in order to succeed in today's landscape, when organizations should hire CROs, collaborating with CEOs, and more.
37 min - CRO Insights: How CROs win [Trailer]
CRO Insights is the podcast that uncovers the key markers of successful revenue leadership.
Each episode, host Warren Zenna (Founder of the CRO Collective) and his guest will explore the Chief Revenue Officer career path, major challenges facing CROS today, and strategies to build aligned revenue engines that scale your organization.
This podcast is a collaboration between Revenue Operations Alliance and the CRO Collective.
2 min - The limitations of OKRs and the power of mindset, with Nick Buxton
On this episode of CRO Insights, host Warren Zenna sits down with Nick Buxton, Founder at Committed to Growth.
They discuss how to the limitations of OKRs, why mindset is a key trait to business success, and why businesses are being forced to make smarter investments.
48 min - Why CROs need complexity to maximize impact, with Joshua Trott
On this episode of CRO Insights, host Warren Zenna sits down with Joshua Trott, CRO at Patch.io, and former CRO at Workrise.
They discuss how to why the CRO role needs a certain level of organizational complexity, how to approach interviewing for a CRO role, using data, and more.
45 min
About CRO Insights: How CROs win
From the publisher's feed
CRO Insights is the podcast that uncovers the key markers of successful revenue leadership.
Each episode, host Warren Zenna (Founder of the CRO Collective) and his guest will explore the Chief Revenue Officer career path, major challenges facing CROs today, and strategies to build aligned revenue engines that scale your organization.
This podcast is a collaboration between Revenue Operations Alliance and the CRO Collective.