The exciting world of Conversion Rate Optimization and the secrets to making it work for you! We are back! In our Season 2 opener, Kyle and Tom dive into the world of CRO: Conversion Rate Optimization. The bad jokes and light-heartedness continue as they bring in CRO veteran, Joris Bryon (Founder of Dexter Agency), to vamp alongside them. Conversion rate optimization is so much more than just driving conversions on a site and we explore some insights on the topic as well as some immaculate tips based on his years of experience. Kyle and Tom also touch on thoughts surrounding CRO ‘Best Practices’, why you should approach them with caution, the dangers of assumptions in eComm, and the importance of A/B testing. Learn more about our guest: Joris Bryon, Founder of Dexter Agency: https://www.linkedin.com/in/jorisbryon