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📈CRO Series: Chris Kaufield @ Alitheon discussing All Things Digital & GTM
On today's show and as part of our special 10 Episode CRO Series we will be discussing topics like: Cx, GTM, Functional Alignment, Metrics that Matter, Pipeline / Forecasting, Digital Strategies, Digital Transformation, RevOps and today it's about All Things Digital and GTM. Again, we promise to give you actionable insights from our guests who are tenured and experienced CRO’s who come from high growth SaaS companies.
Today we welcome Chris Kaufield, CRO at Alitheon. He commercializes B2B platforms and leads revenue growth. A builder of digital and physical products. He is currently delivering a computer vision solution to trace premium goods through supply chains.
My customers have had many names: enterprises, subscribers, developers, and friends. A 25+ year career spans startups and global orgs, from new IP and the first $1 of sales to $1B+ ARR businesses. From SaaS to augmented reality to blockchains.
At Microsoft, I kicked off Office 365 sales, driving $400M+ of the company's earliest B2B cloud revenue. I then launched a range of SaaS, APIs, and edge devices including Microsoft Surface Hub and HoloLens.
We kick off by asking Chris to share his career journey and what has led him to where he is today?
We then ask Chris, what does the contrast of sophisticated and highly disruptive tech look like in his world when going to market?
Then we ask Chris to share more about Alitheon, who are they and where are they heading?
Next we ask Chris what is his philosophy around the CRO role and what excites him most?
We then ask Chris, GTM, how does he create a plan for this and who is involved in that?
Lastly, we ask Chris, what he feels is his super power?
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By Ross Lauder & John Quigley
5
77 ratings
On today's show and as part of our special 10 Episode CRO Series we will be discussing topics like: Cx, GTM, Functional Alignment, Metrics that Matter, Pipeline / Forecasting, Digital Strategies, Digital Transformation, RevOps and today it's about All Things Digital and GTM. Again, we promise to give you actionable insights from our guests who are tenured and experienced CRO’s who come from high growth SaaS companies.
Today we welcome Chris Kaufield, CRO at Alitheon. He commercializes B2B platforms and leads revenue growth. A builder of digital and physical products. He is currently delivering a computer vision solution to trace premium goods through supply chains.
My customers have had many names: enterprises, subscribers, developers, and friends. A 25+ year career spans startups and global orgs, from new IP and the first $1 of sales to $1B+ ARR businesses. From SaaS to augmented reality to blockchains.
At Microsoft, I kicked off Office 365 sales, driving $400M+ of the company's earliest B2B cloud revenue. I then launched a range of SaaS, APIs, and edge devices including Microsoft Surface Hub and HoloLens.
We kick off by asking Chris to share his career journey and what has led him to where he is today?
We then ask Chris, what does the contrast of sophisticated and highly disruptive tech look like in his world when going to market?
Then we ask Chris to share more about Alitheon, who are they and where are they heading?
Next we ask Chris what is his philosophy around the CRO role and what excites him most?
We then ask Chris, GTM, how does he create a plan for this and who is involved in that?
Lastly, we ask Chris, what he feels is his super power?