Global Tech Leaders' Podcast

📈CRO Series: Jary Carter @ Wordpress VIP discussing Org Structure, Alignment and Metrics that Matter

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On today's show and as part of our special 10 Episode CRO Series we will be discussing topics like: Cx, GTM, Functional Alignment, Metrics that Matter, Pipeline / Forecasting, Digital Strategies, Digital Transformation, RevOps and today it's all about Org Structure, Alignment and Metrics that Matter. Again, we promise to give you actionable insights from our guests who are tenured and experienced CRO’s who come from high growth SaaS companies.

Today we welcome Jary Carter, he has had an interesting career in Novell, Omniture, Alfresco, Magento, Oro and now is the CRO at Wordpress VIP.

We kick off by asking Jary, what is it like to be CRO, we ask him to share his career journey and what has led him to where he is today?

  • Mom asked him at 12 years old, what is he going to do for work
  • Started as a Business Development Representative
  • Field sales
  • Account Executive at Omniture
  • Running sales at Magento
  • Founded ORO
  • Since early 2019

    • We ask Jary, how he feels about the passion for technology as a sales guy, how important is it?

    • One of the top 3 things
    • The business user
    • Understanding where the market is going
    • Talking to analysts and customers
    • Publishing out, everything we seeing in the market
    • Contextualize the market

      • We touch on the CRO role and ask Jary what excited him about it?

      • A place of maturity
      • Building an ecosystem
      • Commercial leader
      • Sees the bigger picture of where the organization is going
      • Capture the market opportunity
      • Hand off points
      • Customer success
      • Good transition

        • Then we ask Jary, at Wordpress, what is his typical customer and how are you servicing them?

        • One in two websites are built on Wordpress
        • 43% market share
        • Mid to large size customers
        • $100M companies
        • Fortune 100 Companies
        • Offering very approachable technology for a marketer or a business user

          • We ask Jary, what is a typical day for him and how does he spend his time at Wordpress VIP?

          • Spend a lot of time with those who report to me
          • Collaboration
          • Head of Partnerships
          • Head of Sales

            • Then we ask Jary, what are the metrics that he looks at?

            • Try not to get buried in it
            • Close ratios
            • Areas that need to improve
            • Customer conversations

              • Last but not least, we ask Jary what he feels is his super power?

              • Ability to recognise high performing individuals and show them a career path that gets them to where they want to be
                • ...more
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                Global Tech Leaders' PodcastBy Ross Lauder & John Quigley
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