Global Tech Leaders' Podcast

📈CRO Series: Jason Reichl @ Breadcrumbs.io discussing RevOps


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On today's show and as part of our special 10 Episode CRO Series we will be discussing topics like: Cx, GTM, Functional Alignment, Metrics that Matter, Pipeline / Forecasting, Digital Strategies, Digital Transformation and today it's all about RevOps. Again, we promise to give you actionable insights from our guests who are tenured and experienced CRO’s who come from high growth SaaS companies.

Today we welcome Jason Reichl, CRO and Founder at Breadcrumbs.io. Cofounder at Go Nimbly, the first revenue operations consultancy with the goal of allowing high-growth companies to increase the revenue of each of their customers by 26% through eliminating operational silos. Since 2013, he has transformed the most innovative SaaS and PaaS businesses from the inside, exponentially improving the way they are able to deliver the Go To Market experience their customers demand. And the hashtag to take away is #silonomore

We kick off by asking Jason to tell us all about his journey this far and what has led him to where he is today?

  • Obsessed with community
  • Punk rock
  • Redundant service cluster
  • Bluewolf
  • Interest in SaaS
  • Nimbly - unified operations
  • RevOps Evangelist
  • Perfected theory of revops
  • We ask Jason, how vital is it to have product market fit from get go?

    • Great sales people
    • Best performer
    • Customers already want your product
    • Maximize the value of each yes
    • We get deeper and ask Jason, tell us what is RevOps?

      • Framework and mindset
      • The most impact
      • Level of maturity
      • Looking at customer data
      • Volume, value, velocity and conversion
      • Where are customers seeing the gap
      • We ask Jason to tell us his definition of the customer experience?

        • Engaging on a personal level
        • We’re selling to other businesses
        • Mature the buyer
        • Team based sport
        • Vanity metrics
        • What metrics should you track
        • Revenue indicators
        • Which KPI will drive revenue
        • Leading and lagging
        • Next we ask Jason to share what are his favorite tools out there?

          • KPI - accelerate revenue
          • Normalized data
          • Operationalised questions
          • Build intentionality
          • Build generalist
          • How do they fit in your stack
          • We ask Jason about the components of RevOps?

            • Operations Management
            • Tools
            • Enablement
            • Strategy
            • Interview the field
            • Interview the customers
            • Process and rules
            • Lastly, we ask Jason what he feels is his super power?

              • Self Managed Culture leading to great processes
              • Autonomy
              • ...more
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