I think there was always a Fear of Missing Out (Fomo). It's wasn't as bad as it is right now with social media but I believe people have always wanted to be in trend. In my day, it was Abercrombie, Rainbow Flip Flops, and UGGS. For today's generation it's more about practicality, comfort and reliability with Crocs and Stanley Cups. I think this may have also been more emphasized by the pandemic, that created the need for stylish lounge wear and footwear while working from home or maybe the surge in nursing degrees.

Get full access to Kay’s Substack at justkayla.substack.com/subscribe