Cross-channel storytelling can be really hard. Keeping a brand's story consistent across CTV, social, search, and owned channels, all while budgets, algorithms, and org charts pull in different directions. 

This episode breaks down:

• Why cross-channel storytelling is an organizational problem first, not a creative or media problem
• Why you often can't control the order customers see your ads in, and what to do instead
• The real difference between creative fatigue and creative repetition
• How reach and frequency planning changes as you move down the funnel
• What actually proves cross-channel storytelling is working, beyond reach and spend
• Why creative is ultimately where all of this gets won or lost

Whether you're managing media across a dozen platforms or trying to get creative, media, and CRM teams to agree on one story, this episode has practical ways to think about the problem.

The Hypothesis explores the strategies, tactics, and insights that drive growth in the performance marketing world. 

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Website: https://www.thrivedigital.com/
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YouTube: https://www.youtube.com/@ThriveDigitalMarketing