Kelly and Patrick are joined by Reese Brown, Cross Country Ski Area Association's Executive Director, for a discussion about cross country skiing. What should everyone know about the cross-country skiing experience? How are weather extremes affecting the market? What are trail areas doing to engage new participants? Use the following links to access resources discussed in this episode. Consumer Website: https://xcski.org/Industry Website:  https://ccsaa.org/Fall Conference:  https://ccsaa.org/fall-conference-2023/Annual Conference: https://ccsaa.org/annual-conference-2024/