Episode: 54

Series: Strategies LIVE!

Episode Description:

The November/December issue of "Strategies" magazine is all about new opportunities to explore in the coming year, with a focus on client experience. One way of ensuring client success is by starting from within. Tune in as Maggie MacDonald, communications coordinator at Saul Ewing Arnstein & Lehr, and CMO Kelly Enache dive into the critical importance of collaborating across departments.

Kelly shares examples of how her firm has refined the relationship between marketing, finance and IT, to enhance processes and find efficiencies. Plus, get her take on mistakes to avoid, thoughts on how emerging technology plays a role in the conversation, and actionable advice for fostering a collaborative environment in your own firm.

Speakers:

Maggie MacDonald, Communications coordinator, Saul Ewing Arnstein & Lehr

Kelly Enache, Chief marketing officer, Saul Ewing Arnstein & Lehr LLP

Relevant Links:

Read the November/December 2019 issue of "Strategies" magazine online at www.legalmarketing.org/strategies.

Series Description:

The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on content found in the "Strategies" publication and elevates expert insights advancing legal marketing.