Crafting Product Excellence

Cross-Functional Teams: Building Bridges Across Departments


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Product managers often find themselves at the center of diverse, cross-functional teams. These teams are made up of members from various departments — engineering, design, marketing, sales, and beyond — each with its own priorities, perspectives, and expertise. The challenge? Product managers must guide these teams toward a shared vision and goal, despite their differences.

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Crafting Product ExcellenceBy Torsten Feld