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Cross-Generational Marketing Strategy
In this part two segment of the Lunchtime Series, Kevin Britz and Craig Page-Lee dive deep into the essential cross-generational marketing strategy tips marketers must adopt to effectively engage with a multigenerational workforce. They discuss how to move beyond basic channel awareness to implementing strategies focused on personalization, authenticity, and data-driven intentionality. Learn the seven core tips for success, the importance of the CMO/CIO partnership, and why "mobile-first" is no longer optional.
Remember to like and share and help us grow our channel!-----Timestamps
- 00:04:15: Introduction: Welcome to the Marketing, Leadership & Coaching segment
- 00:05:08: Framing the Discussion: Do marketers truly understand how to adapt messages across multiple channels for different generations?
- 00:07:24: Quick Recap: Key communication channels for Silent Generation, Baby Boomers, Gen X, Millennials, Gen Z, and Gen Alpha
- 00:08:41: Tip 1: Adopt an Omni-Channel Approach (Effective campaigns integrate across all channels for higher engagement)
- 00:11:21: Tip 2: Personalize Based on Generational Values (Adapting the core message to resonate with different audiences)
- 00:12:33: Tip 3: Test and Optimize Continuously (Monitoring engagement metrics and adjusting based on real performance data)
- 00:14:00: Tip 4: Authenticity Matters Across All Generations (Trust is the underlying currency)
- 00:16:20: Tip 5: Mobile First is Universal (All content must be mobile-optimized, as mobile website usage has overtaken desktop)
- 00:18:48: Tip 6: Purpose-Driven Messaging Resonates Broadly (It is a strategic growth asset across all generations)
- 00:21:26: Tip 7: Combine Broad Guidelines with Individual Behavior Data (Generational insights are guidelines, not absolute rules)
- 00:23:56: The Strategic Importance of the Chief Marketing Officer (CMO) and Chief Information Officer (CIO) Partnership
- 00:26:38: Final Summary: Embracing the multigenerational marketplace strategically
Host: Kevin Britz
https://www.leadershipbydesign.co/
Guest: Craig Page-Lee
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By The Lunchtime Series
5
22 ratings
In this part two segment of the Lunchtime Series, Kevin Britz and Craig Page-Lee dive deep into the essential cross-generational marketing strategy tips marketers must adopt to effectively engage with a multigenerational workforce. They discuss how to move beyond basic channel awareness to implementing strategies focused on personalization, authenticity, and data-driven intentionality. Learn the seven core tips for success, the importance of the CMO/CIO partnership, and why "mobile-first" is no longer optional.
Remember to like and share and help us grow our channel!-----Timestamps
- 00:04:15: Introduction: Welcome to the Marketing, Leadership & Coaching segment
- 00:05:08: Framing the Discussion: Do marketers truly understand how to adapt messages across multiple channels for different generations?
- 00:07:24: Quick Recap: Key communication channels for Silent Generation, Baby Boomers, Gen X, Millennials, Gen Z, and Gen Alpha
- 00:08:41: Tip 1: Adopt an Omni-Channel Approach (Effective campaigns integrate across all channels for higher engagement)
- 00:11:21: Tip 2: Personalize Based on Generational Values (Adapting the core message to resonate with different audiences)
- 00:12:33: Tip 3: Test and Optimize Continuously (Monitoring engagement metrics and adjusting based on real performance data)
- 00:14:00: Tip 4: Authenticity Matters Across All Generations (Trust is the underlying currency)
- 00:16:20: Tip 5: Mobile First is Universal (All content must be mobile-optimized, as mobile website usage has overtaken desktop)
- 00:18:48: Tip 6: Purpose-Driven Messaging Resonates Broadly (It is a strategic growth asset across all generations)
- 00:21:26: Tip 7: Combine Broad Guidelines with Individual Behavior Data (Generational insights are guidelines, not absolute rules)
- 00:23:56: The Strategic Importance of the Chief Marketing Officer (CMO) and Chief Information Officer (CIO) Partnership
- 00:26:38: Final Summary: Embracing the multigenerational marketplace strategically
Host: Kevin Britz
https://www.leadershipbydesign.co/
Guest: Craig Page-Lee