In this episode, dive into the world of cross-geographic marketing with the esteemed Idy Enang. With over three decades of experience in leadership roles across Africa, Idy shares invaluable insights on navigating the complexities of marketing across different regions. From his transformative work with global brands like Coca-Cola, Cadbury, L'Oréal and Samsung to his current role as CEO of Corporate Shepherds Limited, Idy offers practical strategies and expert guidance for corporate executives aiming to thrive in the dynamic arena of cross-geographic marketing. Listen in to acquire actionable tips and inspiration for enhancing your marketing endeavours across borders.

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