Podcast cross-pollination (aka cross-promotion) can be incredibly effective in growing your podcast.

By trading segments or entire casts, you are able to expose new listeners to your voice. You’ll also gain access to prospective audiences that already have an interest in the content you’re creating.

For example, by using this tactic, Shannon Cason’s Homemade Stories podcast went from a few thousand downloads to over 100,000 downloads per month after being featured on an episode of NPR’s Snap Judgement. 

Check out Come Alive Creative’s article on how to grow your podcast.