K and I discuss some lessons learned after 11 years of CrossFit affiliate ownership, training thousands of athletes and coaches, as well as our own experiences to shape where we are going. Our passion and purpose in life is to provide opportunities to make people better in their lives through fitness and mindset coaching. Our gym is an outlet for this and I think this conversation does a good job of capturing the years worth of conversations we've had, experimentation, and core values we want to express.

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